Assemble Media Group
Assemble Media Group
Assemble Media Group are an independent publisher and events business based in East London. There vision is to continue to be an award-winning and globally growing media, events, intelligence, and education business for professionals and companies striving to impact the built environment.
Designer(s): Vishal Mayo
Developer(s): Vishal Mayo
Platform Built On: WordPress
The challenge
Assemble Media Group (AMG) required a brand new website to replace their existing one to help with the growth of the company. With the vision for them to keep growing as a global media, events, intelligence and educational company for professionals and companies the need for a new website to fit with the revamp of their branding was required to help showcase their professionalism to their target audience.
The user
AMG wanted to focus on targeting their main audience which are professionals within the built environment. With AMG owning a number of B2B brands the company wanted their website to be the main hub that would showcase them as the home for all of their brands with some of these having being founded nearly 180 years ago.
The outcome
With the focus on attracting professionals within the Built Environment, AMG’s website required being presented in a way that showcased them as a business which prides themselves on caring about their services and professionalism to provide world-class journalism to their subscribers as well a creating a supportive community for their users.
I decided to strip back the colour schemes of the website to use just black and white as the primary colours for the site. These are classic colours which help to create a professional tone across the website. With Assemble also having recently changing their branding to also include a turquoise colour, I used this as a way to highlight key elements such as buttons, links and to provide a running theme which could relate back to the branding of the company.
