The Bar People
The Bar People
The Bar People are a mobile bar company that travel across Essex, London, Hertfordshire and other surrounding areas supplying mobile bar hire for various occasions such as weddings and corporate events.
Designer(s): Vishal Mayo
Developer(s): Vishal Mayo
Platform Built On: WordPress
The challenge
With the company growing after 7 years in the industry, The Bar People wanted to enhance their website to look much more professional and provide a more detailed experience for engaging with clients.
The main aim was to improve the branding and perception of the company to appeal with new clients and to present the company in a professional manner so that they could start targeting higher end events for corporate companies and for a larger number of people at a time.
The user
The Bar People has a large user base targeting people aged 18 and upwards looking to celebrate birthdays, weddings and other types of events. From discussing with the client we focused on the important target audiences which we were able to narrow down to the following:
These 3 main target audiences were the focus for the business due to this being the vision and growth of the company. The company tends to function by working on corporate events Monday-Thursday and then weddings, birthday’s and other events on the weekends due to the annual pattern of when people are working or not in the UK. The Bar People felt confident in promoting to general events such as wedding and birthday parties, however they were lacking the ability to promote in a professional manner to corporate companies in the city and therefore wanted the website to provide a more professional experience for these users.
Additional client requests
The Bar People were gaining a large number of followers on social media along with customers which was helping the company grow a substantial amount. The increase in demand caused the client to require a suitable way to provide users with a method to gain a quote based on their requirements without having to contact a member of staff from the company. This allowed the company to spend more time focusing on confirmed bookings and helped filter customers who were interested in the service based of the estimated price and those who didn’t want to use the service due to it being out of their budget.
The outcome
In order to attract the clients target audience I focused on creating a website that spoke visually. For the audience, many wanted to be able to see the service before they wish to proceed with enquiring or booking. Having high quality imagery throughout the site and showcasing the businesses bars, staff and drinks allows customers to sample visually what the business can do for them at their events.
To attract corporate companies, newly engaged couples and other clients the site needed to be presented in a professional manor and the ability to showcase previous work and trusted customers/clientele that have used The Bar People to help provide reassurance for new clients that the company is reputable and can be trusted in delivering a high quality service at their event.
The Bar People’s brand colours a made up of white and black which helped to provide a sense of professionalism and elegance that runs through the website. The addition of pink through the website helps as way to highlight certain elements such as buttons and to indicate when users are hovering on a clickable element. This helps make the user click onto different pages and retain them across the site making them more likely to want to use the businesses services. The pink acts as a focus point to grab users attention to call to action areas to help focus and navigate them towards important pages within the site.
To help with the clients requirements in providing instant quotes for new potential customers. I decided to research around a number of different apps/platforms that would be suitable to integrate into the website to help with this functionality. I discovered that 17Hats would be the best choice as it would help the business to operate completely from the website/app. Users can filter on the website different requirements and services in order to find what they need. They can then fill out a contact form which will send a quote based on the requirements straight to their email. 17Hats has also allowed for The Bar People to be notified when a new lead has requested a quote and if customers wish to proceed or change anything in regards to the quote, the business is able to so. Furthermore, the business can organise and check when they have confirmed bookings and customers can even book and pay for the service via the system. This has provided the best solution for the website and the business and have refined and improved the efficiency of how The Bar People operates.
